One of the big terms in online marketing these days is “SEO”. SEO, or Search Engine Optimization is basically the optimization of your website in order to provide a higher ranking among today’s search engines.
When people are searching for a specific business or service to suit their needs, they are searching for key terms within these search engines. Statistically these users will visit the first or second business that is generated by their search.
If your site is out dated, it does not contain the specific content necessary to be picked up and indexed by these search engines. So instead of being on the first page of listings, you might be lost on page 5 or 6 and never seen by the user searching.
Having a high standing search engine ranking is one of the best methods today to gain new clientele.